Typhoo Tea

Table of contents 1 Introduction2 2 SWOT simulacrum of the French foodstuff2 2.1 External appoint2 2.1.1 Opportunities2 2.1.2 Threats4 2.2 Internal diagnose4 2.2.1 Strengths4 2.2.2 Weaknesses5 3 Positioning6 4 merchandise Mix8 4.1 harvest-tide construct8 4.1.1 Core product8 4.1.2 Tangible product8 4.1.3 impalpable product9 4.2 Pricing concept10 4.3 Placing concept11 4.4 Promotion concept11 4.4.1 chat strategy12 4.4.2 AIDA13 4.4.3 Co- bluring15 5 Summary and Outlook16 6 Sources18 1 Introduction A cup of tea leaf is a spanking severalize of everyday life for the majority of people in modern Britain in fact tea is so implicit in(p) to their routine, that well 80% of the population brew and drink tea perfunctory in their homes. This habit is linked with a typic part concept, the five oclock tea. This habit is as important to the English as eating croissants on Sunday morning to the French. It nookie be considered as a meal to sub mit dinner. Scones, muffins, cookies, assorted toasts, tall mallow and marmalades are served around a cup of tea that unaccompanied the British have the secret to make so nice. It is in the country of tea that William Sumner founded in Birmingham a keep follow that sells coffee, tea and other grocery products.

He herewith founded the afterlife firm Typhoo Tea Limited. Today, it is the third popular tea taint in England. It is established itself in several countries in nuclear number 63 and desires to increase its international position. Since November 2005 Typhoo belongs to the Indian Apeejay Surrendra Gr oup. Whereas the British are cognize for! drinking tea, their French neighbours are slight crazy rough it. In France tea still has a prestigious image. It is seen as a light, sophisticated and healthy drink, its economic consumption being more and more connected to the Zen culture and well being. 2 SWOT analysis of the French market 2.1 External diagnose 2.1.1 Opportunities There is no long-standing tea custom on the French market but...If you want to get a full essay, order it on our website: BestEssayCheap.com

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