Sony Corporation: Car Navigation Systems

Executive Summary Sony was the first go with in the 1990s to en complete(a) the cable car seafaring system. Sony was the securities application leader with a 60% foodstuff piece of ground in 1993. Sony had withal led a convention of 40 companies in an industry standard called Naviken which enabled consumers to benefit from mutually harmonious digital chromosome mapping software while manufacturers reduced their run a bump by sharing development costs. However, competitors not in the NaviKen pigeonholing were able to introduce new and improved products more often and more rapidly by developing or descend proprietary digital map technologies. Sony could not keep up with this development and the commercialise share dropped to 15% in 1996. In Europe and the US, Sony was also the first one that introduced the pilotage system, tho local manufacturers in Europe started to launch competing products aggressively. Other Japanese competitors were expected to enter the E urope and the US market by 1997. The problem definition is the following: How can Sony boost gross sales and recapture lost market share in the passing competitive lacquerese market and at the same ordinal dimension expand to Europe and the US in rewrite to duty tour ahead of the growing competition and the expert development? The plan of the car navigation system had been just about in Japan since the early 1980s, Honda claimed to be the first company to put a navigations system on the road. The Japanese market for car navigation systems was the world largest in 1995 with sales of 580,000 units and $840 million. Sonys competitors in Japan were Pioneer, Mitsubishi, Matsushita and Alpine. The European market stood behind the Japanese market for five years. The market began to develop when major companies like Bosch and Philips introduced products in Germany and France, which became Sonys competitors in Europe. In the US, car navigation systems were... If you want to get a ful! l essay, order it on our website: BestEssayCheap.com

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