Goodyear SWOT Analysis

Goodyear SWOT Analysis STRENGTHS coat Product diversity describe along market coverage An the Statesn company International blunt gross sales Generally increasing sales tax since 1991 Brand recognition Brand loyalty Reduction in debt since 1991 Introduction of sunrise(prenominal) rake lines The Blimp P/E balance The creative activity?s No.

1 tire manufacturer Patents: 2,903 Trademarks: 5 WEAKNESSES Size Declining stock price meshing sales Dealer contracts that my be inhibiting Internet sales Layoffs sales declines in Europe, Asia, Latin America OPPORTUNITIES bracing international markets: China, India, Russia New international markets: Internet sales R&D expendituresinnovations THREATS contention: Internet sales in large quantities club stores (tire sales) Bridgestone cooper Continental Michelin Pep Boys (auto profit stores) Midas (auto service stores) Auto order (auto service stores) Independents OVERVIEW OF STRENGTHS Size still matters and Goodyear has size. Its 1999 sales were $12,...If you want to bum a full essay, order it on our website: BestEssayCheap.com

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