Factors Influencing Customer Loyalty Towards Fast Food Restaurants

cing guest commitment towards unwavering fodder eating houses Hossein Nezakati1*, Yen downwind Kuan2 and Omid Asgari3 1 Department of Management and Marketing, Faculty of Economics & Management, Universiti Putra Malaysia (UPM) 2 MBA student, calibrate school of Management (GSM), Universiti Putra Malaysia (UPM) 3 Founder & CEO, Delta Consulting convention (DCG), Tehran, Iran. Abstract. The prodigal viands industry is on in an up trend. The make for fast nutrition product is now growing as it is comfort station which suits the modus vivendi of customers. With the changing lifestyle of Malaysian consumers, more enlightened people and affluent, people track down to eating-out especially in fast food restaurants. Along with the heavy promote through media and education technology exposure, customers has variety pickax of fast food drill and restaurants. Therefore, local fast foods restaurants contract to be sensitive to these changing trends and to be innov ative and meet prepare to change then to avoid from losing their existing and coming(prenominal) potential customers. The aim of this depicted object is to examine how the answerers wisdom get out be influenced by factors of customer loyalty towards favored fast food restaurants.

With this of import information, marketers or strategy planner can counterfeit or develop an appropriate strategy that able to overstep the competitors. Furthermore, they too can identify which factors will influence customer loyalty most and made innovative changes to keep principal and supplement value to their fast food restau rants. Besides, this study will grant impor! tant information for Malaysia local fast food restaurant business to become more competitive in the stream business practices circumstances. It is because this study will provide respondents perception towards their favourite(a) restaurants. The findings of this study indicated that product quality, customer satisfaction and brandmark trust is the controlling variable that drives the customer loyalty to preferred fast food restaurants....If you want to get a full moon essay, determine it on our website: BestEssayCheap.com

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