Marketing Plan

Extending the product life cycle A Kelloggs case bailiwick Page 1: Introduction Businesses need to set themselves puddle aims and objectives if they ar going to succeed. The Kellogg follow is the worlds leading producer of breakfast cereals and convenience foods, such(prenominal) as cereal bars, and aims to maintain that position.  In 2006, Kelloggs had total worldwide sales of al approximately $11 one thousand million (£5.5 billion).  In 2007, it was Britains biggest selling merchandise place brand, with sales of more(prenominal) than £550 million.  Product lines include ready-to-eat cereals (i.e. not calorifacient cereals resembling porridge) and nutritious snacks, such as cereal bars. Kelloggs brands are household names rough the world and include  sift Krispies, Special K and Nutri-Grain, whilst nigh of its brand characters, worry Snap, crackle china and Pop, are amongst the most well-known in the world. Kelloggs has achieved this position, not lon e(prenominal) by gist of great brands and great brand value, but through a untroubled commitment to corporate social responsibility. This means that all of Kelloggs phone line aims are set within a particular linguistic context or set of ideals. Central to this is Kelloggs passion for the business, the brands and the food, show through the promotion of healthy living. ------------------------------------------------- The market The party divides its market into six key segments. Kelloggs Corn Flakes has been on breakfast tables for all over 100 years and represents the Tasty Start cereals that people eat to first their day. new(prenominal) segments include Simply Wholesome products that are straightforward enough for you, such as Kashi Muesli, Shape Management products, such as Special K and Inner Health lines, such as All-Bran. Children will be most familiar with the Kid Preferred brands, such asFrosties, whilst Mum Approved brands like Raisin Wheats are recogn ised by parents as being good for their chil! dren. Each brand has to hold its own in a competitive market. Brand managers monitor the success of brands in bell of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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