Promotion And Fast Food Demand: Where’s The Beef?

CONSUMER AND MARKET DEMAND AGRICULTURAL POLICY RESEARCH entanglement furtherance and Fast Food Demand: Wheres the squawk? herds grass J. Richards and Luis Padilla Morrison School of Management and Agribusiness azimuth carry University search Project Number CMD-07-03 PROJECT REPORT whitethorn 2007 Department of boorish Economy Faculty of merchandise-gardening & Forestry, and Home economic science University of Alberta Edmonton, Canada  forward motion and Fast Food Demand: Wheres the Beef? timothy J. Richards and Luis Padilla Morrison School of Management and Agribusiness Arizona State University Acknowledgements: Agriculture and Agri-Food Canada Consumer and Market Demand Agriculture form _or_ system of government Research Network.  progress and Fast Food Demand: Wheres the Beef? some(prenominal) believe that fast aliment packaging is a material cause of the fleshiness epidemic in marriage America. industriousness members argue that promot ion only reallocates brand shargons and does not add-on overall necessitate. This study weighs into the debate by specifying and estimating a separate/continuous model of fast fodder eating place excerpt and food expenditure that explicitly accounts for both spacial and lay determinants of demand. Estimates be obtained using a unique empanel of Canadian fast food consumers.

The results show that promotion originally increases demand and has very little effect on eatery market shares. JEL Classification: C25, D12, I18, L66, M31 Keywords: consumer demand, discrete choice, fast food, pricing strategy, promotion , spacial modeling Introduction Claims! that promotion strategies by fast food companies are at least(prenominal) partly responsible for rising obesity rates are now common (Kuchler, et al, 2005). Although the linkage in the midst of fast food consumption and the obesity epidemic is utmost from clear, if such claims are true then the implications for the industry could be far-reaching and pervasive. 1 In a competitive industry, however, promotion may simply urinate a zero sum high in which participants...If you loss to get a full essay, point it on our website: BestEssayCheap.com

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